Endeavor

Endeavor Vision2020

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page 46 Profile Type: STAR Defining Characteristics and Known Examples Famous Examples of Star Entrepreneurs: RICHARD BR ANSON Virgin Group SAR A BL AKELY Spanx OPR AH WINFREY OWN; Harpo AMANCIO ORTEGA ZARA • Successful stars tend to be younger companies and show higher historical revenue growth (median 51% CAGR) OR are well known brands that carry cachet and brand equity in a new Endeavor market, especially F&B with celebrity chefs • Common business models include branded consumer goods and retail, media, design-focused innovation • Strong leadership potential (e.g., strong leaders, team) and being "innovative" more commonly cited as key differentiators for top entrepreneurs, along with positive brand association for Endeavor • Strong business model and potential to scale are more commonly associated with top performers • Concerns about company's scalability and/or growth potential (due to unattractive market and stagnant industry) are commonly associated with poor performers as is problem with one man/woman shows Profile at Selection Defining Characteristics Endeavor Entrepreneurs High-quality jewelry designer (Mexico) Chain of multi-label stores and major hub for fashion/lifestyle products (Indonesia) Joe and Bob McClure make pickles, relish, and bloody mary mix (Detroit) High-end furniture design and production (Lebanon)

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