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Top Star Key Findings
• Over-emphasis on entrepreneur "passion" without looking for strong leadership attributes
and ability to innovate—must move beyond a one man/woman show
• Stars tend to be more useful for newer Endeavor affiliates where brand ambassadors
provide added value
• Can this company grow revenue at least 50% per year over the next 3 years (i.e., become
3x its current size)?
• Does the entrepreneur have what it takes to build a great brand and a great organization?
• Can this idea/company scale beyond the founder's personality?
• Is there strong and growing customer loyalty to support next-level growth?
Selection
blind spots
Success
benchmark
and key acid
test questions
Key Takeaways and Acid Test Questions for: STAR
