Issue link: http://endeavor.uberflip.com/i/818505
4 4 E N D E AVO R C ATA LY S T A N N U A L R E P O R T SPOTLIGHT: INNOVATION IN THE MIDDLE EAST Due to the company's free return policy, quick delivery, and guaranteed low prices, 45% of Mumzworld's customers return to the site. For the company's high-impact work, Mumzworld and Mona have won several awards in recent years includ- ing: "Mother, Baby, and Child Retailer of the Year 2016", "Gulf Corporation Council (GCC) Online Retailer of the Year 2015", and "Executive of the Year." Selected into the network in 2014, Endeavor helped Mona recruit top talent, raise additional capital, and seek partners for ongoing regional expansions. In 2016, Mumzworld closed a Series B financing round with a multi-million dollar investment led by Wamda Capital, two- four54, and Endeavor Catalyst, marking Endeavor Catalyst's first investment in a female entre- preneur and second investment overall in the UAE. COM PA N Y Mumzworld CO U NT RY UAE FL AG SEL EC T ED 2013 J O BS 80 ENT R EP R ENEU R Mona Ataya Founded in 2011, Mumzworld is the largest e-commerce platform in the Middle East dedicated to everything mother, baby, and child. e Dubai-based com- pany has quickly grown to be the market leader in its vertical with over 120,000 products across 650+ brands. Mumzworld has become the go-to destination not only for the largest community of mothers in the region, but also to brands looking to reach this very lucrative and important consumer. Founder and CEO Mona Ataya has entrepreneurship in her blood. Growing up in Kuwait, Mona watched both her grandfa- ther and father succeed as entre- preneurs, inspiring her and her four siblings to become entre- preneurs themselves. In 2000, Mona co-founded Bayt.com, which grew into the Middle East's largest online job portal. But after having her third child, Mona grew frustrated with the poor variety, limited availability, and high prices of baby and mother products in MENA. Knowing that she was not alone in this frus- tration, Mona enlisted her fellow Bayt.com co-founders to help her launch Mumzworld.