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17 CELLUL ANT KENNEDY NJOROGE Kenya BLUEGROUND ANEESA ARSHAD, ALEXANDROS CHATZIELEFTHERIOU Greece BANKINGLY MARTIN NAOR Uruguay ADLIVE HAMMAD BENJELLOUN Morocco Cellulant provides digital payment services to banks, merchants and value chains across 13 countries in Africa. As a payments platform, Cellulant powers payments for consumers ranging from monthly bill payments, online payments, retail and micro-retail payments. Cellulant has built an extensive ecosystem, powering payments for 96 banks, 600 merchants, 40 mobile operators and powering critical government projects in several countries. blueground is a hospitality company that provides business executives, who need accommodation for periods of 1-month or longer, with beautifully furnished and serviced apartments in the most sought after locations. Unlike hotels blueground offers larger spaces, full privacy, fully equipped kitchen, a home feeling and lower pricing. To date thousands of business travelers have stayed in blueground apartments, while it has gained the trust of hundreds of property owners. blueground is already present in Athens, Istanbul and Dubai, demonstrating significant year-to-year growth. Bankingly enables financial inclusion-focused financial institutions (e.g. credit unions, cooperatives, small banks, microfinance institutions) to provide digital channels to their customers. By integrating with a financial institution's core banking system, Bankingly extends an institution's banking capabilities to be digital. This means that whatever an institution's customers can do at a branch or over the phone, they can do through web or mobile apps. Through its Software-as-a-Service model, Bankingly also provides a back-office portal for financial institutions to manage their channels' operations, customer communications, cross- selling and more. For advertisers, media agencies, and digital publishers, managing multiple digital media campaigns is time and labor intensive due to many stakeholders and various advertising platforms. Further, the data gathered from the target audiences does not flow in between existing platforms, which leads to inefficient campaign performance. Adlive is a digital media workplace that brings all media traders onto a single platform and offers an automated way to plan, execute, and optimize digital media campaign performance. In a global digital advertising market worth $194 billion, Adlive currently operates in the UAE, Spain, France, and Morocco.