Endeavor

endeavormiami.org "Hiring is so important. At a rapid pace, hiring too quickly instead of asking who is right for the team may not be the right decision. We really establish core values. We've got amazing team members because of our culture." Johanna Mikkola Wyncode Academy, 15 employees Internal Marketing Work culture is inherently meaningless unless a CEO has employees that are educated in, and actively executing on, company values. This can be carried out through proper internal marketing. Internal marketing is defined as the "management philosophy of promoting the firm and its policies as if they are the customers of the firm". 4 Without happy employees, a company is more likely to experience high turnover, and therefore expend more energy and resources on personnel, rather than on scaling efforts. For example, job turnover at companies with poor company culture is 48 percent, while the turnover rate at companies with a strong culture is 13 percent. 5 This difference is significant, and illustrates that employees want to work at companies they feel will respect their opinions and provide a positive work environment. Robert Rubin (Skypatrol, 20 employees) and Carlos Ramirez (Powerful Yogurt, 10 employees) both cite tenacity as the most essential factor to leadership success in South Florida because potential clients and partners are influenced by the drive of the entrepreneurs. Employees are also more likely to show discipline with a hard-working CEO as a role model. Leadership is best enforced by example, and a more motivated, tenacious entrepreneur at the helm is more likely to instill the company's values, uniting the team to have a persistent attitude towards accomplishing company goals. Leadership and Tenacity Leaders can most effectively share ideas with their employees by showing tenacity towards their goals and leading by example. For example, Otto Othman (Pincho Factory, 400 employees) continually instills core values of work autonomy, subject mastery and sense of purpose into every employee in the company in order to establish consistency across Pincho Factory's different restaurant locations. 4 Business Dictionary 5 Columbia University, Elizabeth Medina By emphasizing team cohesiveness and treating their employees like clients, a company can operate more efficiently in accomplishing tasks, spending less valuable time in hiring and onboarding. "One thing in common in companies that bring in the best is that they focus on the best culture fit over the best fit to just plug into a position." Katie D'Amore Citizen / 12 employees

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