Impact Report 2016__ 2017 // Page 33
IMPORTANCE
WORK
CULTURE
Endeavor Miami's mission is to
accelerate a company's growth
through targeted services. The
support that Endeavor Miami
provides to entrepreneurs is
critical for improving the South
Florida ecosystem's positioning on
the amount of companies that are
able to scale. Endeavor has seen
that as a company shifts from a
startup to a scale-up company,
a CEO faces ever more hurdles
with scale. A company's staff
size multiplies to accommodate
the rising demand of its product
or services, and customer
management and acquisition
become harder to manage. With
scaling, a new set of challenges
arise when driving multiple
people towards a single objective,
creating difficulties for company
founders in managing culture.
Roger Duarte (MyCeviche, 110
employees) describes this cycle of
challenges as a "flywheel effect",
where culture and ideas are built
slowly and pushed along until
finally comes a breakthrough. This
is the moment when company
work culture is most essential to
the future growth of the business.
A strong work culture can ensure
that a company scales rapidly- if
employees actively carry out and
respect company values. Effective
work culture and company
success are symbiotic and can
best be established by having a
diverse workforce, high-quality
internal marketing and strong
leadership that fosters innovation.
