Endeavor

23 FO R M U L A FO LI OS JASON WENK Detroit - Fintech FormulaFolios offers financial advisors a platform with all the components to seamlessly build and manage their books of business. By 'outsourcing' their investment management and administrative tasks to FormulaFolios' team of experts, financial advisors are freed up to grow and tend to their client base. FormulaFolios' algorithms automatically shift assets within a portfolio depending on a client's appetite for risk. The research is all automated, and the algorithms decide what people should own, as well as when to buy and sell. In addition to helping its clients manage investments and conduct trades, the platform helps with marketing, billing, and paperwork. Named the 10th fastest growing private company in the US by Inc. magazine, FormulaFolios aims to become a market leader in the US money management industry. H OGA RU MATTEO CERA Colombia - Enterprise Software & Services H OTM A RT FREDERICO MONTEZUMA | JOÃO PEDRO RESENDE Brazil - Data, Marketing & Media G LO BA L S H O PE X RAIMUNDO MARTINEZ Chile - Smart Cities Hogaru provides professional cleaning services for small and medium sized businesses in Latin America. Rather than using contractors, Hogaru's cleaners are fully employed to foster long- term retention and quality. Hogaru invests heavily in a cleaner's background check, training, compensation and benefits (e.g. microloans and access to education). Hogaru is backed by Y Combinator and currently operates in three cities across Colombia (Bogotá, Medellin and Cali) with a team of 650+ fully employed cleaners and 2k+ recurring clients. Hotmart is an intermediary platform that connects digital content producers with affiliates. Hotmart's marketplace enables producers to register their digital content on Hotmart (e.g. e-books, video lessons, software, online courses), and affiliates can then browse these digital products and promote them to earn commission. Hotmart has grown quickly, with over 100 thousand producers and 4 million affiliates. After expanding throughout Brazil and opening offices in Madrid and Paris, Hotmart is poised to expand globally. GlobalShopex is a cross border e-commerce solution, which enables small and mid-sized US merchants to accept and ship orders to over 200 countries. GlobalShopex has developed an easy-to-integrate technology which calculates international shipping, duties and taxes at checkout to avoid any surprises upon delivery. More than 300 small and mid-sized merchants in the US currently use the GlobalShopex solution. The company has established partnerships and developed plug-ins with the largest e-commerce platform providers, including Magento, Shopify, Yahoo, Volusion and PrestaShop. The United States Postal Service (USPS) awarded to GlobalShopex a contract for the development of a new Global e-Commerce Marketplace solution (GeM) that is projected to generate US$825M in annual gross merchandise volume.

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