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8 SPEAKERS Mark is responsible for the strategic development and deepening the client base for New Hope's suite of NEXT Data & Insights Solutions for Innovation & Growth in the Natural Products space. A highly accom- plished Market Research executive, Mark has a proven track record of success in profitably growing busi- nesses across a wide variety of industry sectors, including: Consumer Packaged Goods (Food & Beverage), Healthcare, Personal Care, and Pet Care. Over the course of Mark's 35 year career, he has served as Senior VP of Client Development for Blueocean Market Intelligence, Executive VP of Sales & Marketing for Buyology, Senior VP of Sales & Marketing for EmSense, Senior VP & Western Regional Manager for Information Resources Inc. (IRI), and Manager of Sales Analysis for PepsiCo. Mark's clients have included Campbell's, Conagra, Dole, Hershey's, Kellogg's, Kraft, Mars, Nestle, Novartis, PepsiCo, Pfizer, and Unilever, among many others. Mark brings his wealth of expertise in data and insights, and his personal commitment to health and well- ness for people and pets, to each and every client engagement. A frequent speaker at industry events, Mark is a graduate of Iona College in New Rochelle, NY, where he earned a bachelors in Marketing, with a Minor in Economics. NEW HOPE NETWORK - NEXT DATA & INSIGHTS Mark Mallardi Executive Director, Strategic Development