Issue link: http://endeavor.uberflip.com/i/948870
9 AT TENDEES In 1998, Creative Lab started operations as a department within its sister company, Marketing Mix. Since its inception in 1996, Marketing Mix has been instrumental in creating brands and turning around businesses, which are currently used as case studies by most major universities. The portfolio of the two companies covers a vast array of sectors, including fast-moving con- sumer goods, retail, banking, insurance, telecommunication and industrial business to business. Companies serviced, whether local, regional or multinational, are leading names in their fields. They include Barclays Bank Egypt, Allianz Egypt, Chipsy (PepsiCo), Exxon Mobil, Savola (Saudi), Edita (Greek/Egyptian), Itsalat (Saudi), Lactalis (French/Egyptian), Arma (Yemeni), Eva (Egyp- tian), Halwani Brothers (Saudi) and Bank Misr. Don't Worry (DW) seeks to revolutionize the development and marketing of healthy, sugar-free snack products that surprise consumers with a delicious flavor and minimal calories. With increasing obesity and consumers seeking healthier lifestyles, DW meets the growing demand in LatAm for healthy alternatives. DW markets its snacks at major supermarket chains and price clubs across Mexico. They were recognized as the best SME Walmart provider brand among a pool of 7,000 participants in 2015. CREATIVE LAB GROUP (EGYPT; ENDEAVOR MENTOR) Ahmed Abdoun, Co-Founder & CEO DON'T WORRY (MEXICO; ENDEAVOR ENTREPRENEUR) Diego Arroyo, Co-Founder & CMO Santiago Arroyo, Co-Founder & CEO Lorena Oyague, Co-Founder & Strategic Planning Manager While Bali is known for its idyllic beaches, it's humble cashew industry is marred by destructive extraction, abusive labor practices, and self-serving middlemen. East Bali Cashew (EBC) process- es and sells gourmet quality cashews in a wide selection of flavors that are delicious, nutritious, and affordable; EBC also uses sustainable and ethical practices that enrich the lives of farmers and snackers alike. EBC educates and invests in its local supplier network which helps the com- pany source a premium product that it can also sell for an affordable price to customers. Because EBC processes cashews where they are grown, the company has has created more than 300 jobs for people who otherwise wouldn't have access to formal employment. EAST BALI CASHEWS (INDONESIA; ENDEAVOR ENTREPRENEUR) Aaron Fishman, Founder & CEO Iput Putri, General Manager