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5 SPEAKERS Pat is an accomplished senior executive who has successfully concepted and launched revenue-generating retail channel businesses and brands. Pat brings over 25 years of consumer products and retail industry experience. Pat is currently CEO of Kona Deep, an innovative new beverage brand that he is launching which rep- resents a new category of premium water – deep ocean water rich in naturally occurring electrolytes and trace minerals. Prior to Kona Deep, Pat was the President and o-founder of popchips, which he built into a significant brand across North America and the U.K. Pat founded popchips after serving as COO and Head of the Food and Beverage Practice for USBX Adviso- ry Services, a boutique investment bank. Before then, Pat served as a VP of Costco Wholesale Corp., where he launched and managed a number of highly successful new business ventures for Costco. These included Costco's gas station business, Execu- tive Membership division, and its vertically integrated snack packaging plants. Prior to Costco, Pat was an Associate in the investment banking group at Donaldson, Lufkin and Jenrette (DLJ) working on mergers, acquisitions, and public offerings. Pat graduated Cum Laude with a bachelors degree in Economics from Claremont McKenna College in Claremont, CA. He lives in Manhattan Beach, CA KONA DEEP ; POPCHIPS Pat Turpin CEO & Founder ; Co-Founder & Former President