MONA ATAYA
UAE, Mumzworld
Mona is the Founder & CEO of Mumzworld, the number one mother, baby and child
e-commerce site in the MENA region. Mumzworld.com is pioneering the online shopping
experience by bringing in hundreds of merchants offering thousands of products under one
roof, enabling buyers to search the widest range of mother, baby and child products and
deals anywhere in the MENA region. Pior to founding Mumzworld, Mona served as Vice
President of Marketing at Bayt.com, where she was responsible for brand building, driving
traffic, and the user experience. She joined Bayt.com from Johnson & Johnson, where she
served as Global Skin Care Franchise Manager based in Switzerland and was responsible for the re-launch of Johnson's
Suncare and Piz Buin brands. Prior to J&J, she was employed at BBDO Worldwide handling Middle Eastern advertising
strategy and execution for the brands of global companies including J&J and Pepsi. Ms. Ataya started her career at
Procter & Gamble's global headquarters where she worked on leading brands including Tide, Era, and Ivory Snow. She
has managed leading global brands for more than a decade. Ms. Ataya is a graduate with a BS in Marketing from Boston
University.
