IDRISS AL RIFAI
UAE, Fetchr
I have always been passionate about building stuff and reaching objectives that people
thought I would not achieve. I have been passionate about basketball and became pro for
some time. I wanted to live a life full of adventure and I joined the special forces for 3 years
and been sent across Africa on 13 occasions. I wanted to build a start up I could be proud
of and I started Fetchr 5 years ago, trying to change the way we understand logistics in the
Middle East and beyond.
If I could spend the rest of my life solving one problem it would be to understand, implement and refine the model
according to which packages get picked up and and delivered, relying solely on GPS location and on customer
preferences for very short time slots. I believe the future of B2C logistics will be around these questions: 15 minute
delivery time slots, GPS based and full traceability. I see these inbound and outbound tasks as an orchestra that needs
direction. I believe the future of last mile will be fully automated.
