GASTON FRYDLEWSKI
Argentina, HICKIES
I am the co-founder and CEO of HICKIES. At HICKIES we reinvented shoelaces, branded a
commodity and built a global company with presence in over 45 countries while partnering
with some of the top global footwear brands. We hold over 100 patents worldwide.
We have been able to build an unexpected company, selling a one-size-only product through
ecommerce (75% of sales, D2C in every continent), wholesale (+5,000 points of sales
globally) and OEM (adidas shoes among other).
My wife and I started and run this company together, and it seems people are more intrigued by this fact than that we
re-invented shoelaces :)
I am a big believer that everything can be reinvented, we just need to change the point of view.
And believe it or not, I was an investment banker for 5 years.
